This article by Yuri Kageyama appeared on the AP today. I think it's weird. Not very smartly analytical and all over the place. Don't attack KYEWT.
Nobuyoshi Kurita, sociology professor at Musashi University in Tokyo, says cute is a "magic term" that encompasses everything that's acceptable and desirable — this nation's answer to the West.
Kurita thinks it's important to watch Japan's youngsters, who see the bustling streets of downtown Tokyo — where the cute aesthetic is born — as the center of their universe.
"Where cute goes determines the future of Japan," he said, adding that Japan's cute offerings may one day command the respect of luxury goods from Europe. "If it succeeds, Japan's future will be bright. If it doesn't, then Japan may disappear."
I don't know, people. "Japan may disappear" seems a tad dramatic, no? And honey, CUTE is going places.