Rob's a writerman and loves the biz of branding, the ins and outs of the dolla dolla bill, nerds who make tees, hating on Mahattan, the 504 and the consumer landscape (he writes "Consumed" for the NY Times magazine, duh) among other things. Rob has a blog called Murketing and he recently ran a convo we had over email about Mashimoro vs. Kitty, Sanrio and San-X. Rob's kinda new to kyewt and I was more than happy to lend my retarded expertise. I was also honored to make the Murketing blog -- a good look for the kyewt crusade!
I shared the link with my sister and she said "for the record, Mashimoro sucks."
SIDE NOTE: I love to say Mashimoro (marshmallow). In fact, I love english words turned Japanese, like "Karisumasu Keiky" (Christmas Cake) which is used to refer to a woman of a certain age who hasn't yet married, like an old holiday fruit cake sittin' around uneaten. Heh heh heh.